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Google’s Mobile Device Update


Apr 28, 2015 Comments are off

Last week google rolled out a major update to their ranking algorithm. This update is intended to favor mobile friendly web pages for searches being made on mobile devices. This [...]

Why Run a Facebook Contest


Feb 5, 2014 Comments are off

Let's take a look at the reasons behind why more and more businesses are using Facebook Contests as a part of their marketing strategy. Facebook Contests are fun and flashy, but there are legitimate business benefits to running a contest on Facebook, lets explore what they are...

Holiday Marketing Content Calendars


Oct 24, 2013 Comments are off

Maintaining a good marketing content calendar is essential to having a good focused and effective marketing effort. This is especially true during the holiday season. Learn how to set up and organize your marketing content calendar and how Social Media should fit into that calendar.

Cornerstone Content Strategy


Aug 29, 2013 Comments are off

We were working with a client recently that believed the best way to rank well for a keyword was to spit out mountains of pages with content about that keyword. While we do applaud the focus on content (you can never go wrong with creating good, high quality content). His breadth vs depth perspective was off.

Facebook’s new 20% Rule


May 13, 2013 2 Comments

The 20% rule has taken several forms on Facebook, but now it looks like it is here to stay with up to 20% of an image being used for text on any and all boosted posts. Images that do not follow these guidelines will not be seen as frequently in your fan's news feeds.